Divine, the relaunched successor to Vine, went live in app stores on May 4 with a strict six-second, human-made video policy and about 500,000 clips from the original service. [1]
The app is backed by Jack Dorsey, the former Twitter chief, and was spearheaded by Evan Henshaw-Plath, also known as Rabble, a former Twitter employee who said he wanted to preserve old Vines and build a platform focused on people rather than machines. [1]
Vine first launched in 2013 as a short-form video platform built around six-second looping clips. It reached 100 million monthly active users at its peak and helped turn creators such as Logan Paul into online stars before Twitter, later renamed X, shut it down in 2017 after failing to make it profitable. [1]
Divine first opened to testers in November 2025 with 100,000 popular original Vine videos. The public relaunch expands that archive to about 500,000 old videos and opens the app to fresh uploads, as long as they are human-made and fit the six-second format. [1]
Henshaw-Plath said in a statement that “Divine began as a personal project to reconnect with a time when the internet felt creative, open, and unquestionably human.” He said the strong response to the first announcement turned the project “into more of a movement” and described the launch as “an antidote to what social media has become.” [1]
The relaunch comes as social platforms face a flood of low-quality AI-generated video content online, a problem Divine says it is trying to counter. [1]
The app’s next step is to keep building on the public launch that began on May 4, with new user videos now allowed under its human-made rules. [1]
