Icelandic jazz-pop musician Laufey Jónsdóttir discussed her music and the experience of filming the music video for her song "Mad Woman" with BBC [1].
Laufey described the shoot for the song’s video, filmed in Los Angeles, as "cathartic." She said, "Oh my God, it was amazing. It was cathartic. I had a lot of unreleased energy that I released on poor Hudson," referring to a fish involved in the video [1]. The video featured a 1960s aesthetic along with a cast including Alyssa Liu and Megan Skiendiel. Its storyline centered on a bad relationship [1].
Though Laufey said she is usually not an angry person, the filming allowed her to access emotions she had not known she had. "I'm not a very angry person but it felt good to scream and shout," she said. "I dug into my deepest memories of when I've been the most wronged by men and I accessed a part of myself I didn't know I had in me. It felt very primal," she added [1].
Laufey’s music career began to gain success in 2022 with love songs that mixed classic jazz vocals, orchestration, and confessional lyrics [1]. She grew up in Reykjavik, Iceland, and began learning piano and cello at age four [1]. She later studied at Boston’s Berklee College of Music [1].
On genre, Laufey noted that it matters less today. She said, "Older audiences are always trying to figure me out. And I find with my younger audience, they don't have this predetermined bias for what they're meant to enjoy. They listen to what their heart wants to listen to. I feel so lucky to be a musician nowadays, because genre has never meant less" [1].
The "Mad Woman" video continues to draw attention for its artistic style and emotional rawness. Laufey’s blend of jazz and pop elements is a signature that has earned her a growing fan base since 2022 [1].
