Asha Sharma, who became Xbox's CEO in March 2026, told reporters she has not ruled out bringing back console-exclusive games for Xbox players [1]. Sharma has held the role for about 60 days and recently gave an interview clarifying Xbox's position on exclusivity amid sweeping industry changes [1].
Xbox has historically aimed to make its games available on multiple platforms rather than rely on strict console exclusivity. However, Sharma said the company will "take a data-driven approach and a strategic-driven approach, and then we'll look at our principles and we'll make some calls" regarding exclusivity [1]. She emphasized, "I want to make the right decision, not the fastest decision," indicating a cautious evaluation process without committing to any timeline or outcome [1]. Sharma added, "Nothing we're ready to commit to. We'll share more when we're ready" [1].
Since 2020, Microsoft has boosted its gaming portfolio with major acquisitions, spending $7.5 billion on ZeniMax Media, Bethesda's parent company, and $68.7 billion on Activision Blizzard King in 2023 [1]. These acquisitions have expanded Xbox's range of game franchises.
Sharma also highlighted the company's plan to "fortify Game Pass" by growing its subscriber base with more players who enjoy the subscription and stay longer [1]. This follows a recent price cut for Xbox Game Pass aimed at increasing player retention and satisfaction [1].
Earlier in April, Sharma circulated a company-wide memo outlining intentions to reevaluate Xbox exclusivity, game release windowing, and AI-related approaches [1]. The interview on or around April 30 was one of her first public statements since taking on the CEO role.
The Xbox leadership team appears to be carefully weighing exclusivity strategy options amid a changing gaming market. No specific decisions or schedules for exclusivity announcements were provided, but further updates can be expected once the company finalizes its approach [1].
