IO Interactive said it did not use generative AI in the development of its upcoming game 007: First Light, according to art director Rasmus Poulsen. He said the studio reached that decision through discussions among its core executives. [1]

Poulsen said, "No we haven't. We haven't worked with AI on the project, generative AI." [1] The game’s story includes themes involving artificial intelligence and defense companies. [1]

He also linked the game’s Bond themes to wider concerns about technology, saying, "the thematics of Bond are often: beware of utopia, I would say. And utopia comes in many shapes and forms. And in that sense, there's certainly some thematics there about these things that we are faced with currently." [1]

Poulsen’s comments came as the studio framed the project as one that keeps AI out of its own production while using AI-related ideas in the story. [1]