Hideo Kojima appeared in an AI-generated video alongside filmmaker Nicolas Winding Refn promoting Prada’s Satellites II art installation in New York in May 2026 [1, 2, 3]. Despite this, Kojima expressed skepticism that AI will create true art during his lifetime. "Art is life. But in 50 years, 100 years, I don’t know. Maybe AI could create art, but while I live, I don’t think I’ll see it. I’m not interested in it," he said [2].
Kojima emphasized that AI is best used as a "janitor for creative chores," and humans must remain central in the artistic process. "Humans need to stay in the room where art gets made," he added [2]. He also stated that it will be up to younger generations to find a good path forward on how to use AI technology. "We’ll find a good way, a good path to how we use technology, and it’s really up to young people on how we use it," Kojima said [3].
Previously, Kojima has taken a more nuanced stance on AI. In 2025, he described AI as a "friend" and collaborator that could boost creative efficiency. He explained plans to use AI in upcoming games to control enemy behavior dynamically based on player actions rather than to generate visuals [1, 2, 3]. In December 2025, Kojima told CNN he was interested in AI-driven game control systems over AI-generated art visuals [2].
Kojima’s 2018 reputation as a visionary interested in AI and space exploration was highlighted by an email from Valve’s Gabe Newell praising his forward-thinking ideas [1, 3]. However, the AI-generated Prada video drew some backlash from fans critical of Kojima’s involvement, calling it "AI slop" [2].
The extent to which Kojima will use AI in his upcoming projects, including Physint and an Xbox horror game, remains uncertain [1, 3].
