Steam Next Fest, held in June 2026, includes around 8,700 game demos, with approximately 1,700 titles tagged as using generative AI, representing about 20% of the event lineup [1, 2]. Valve requires developers to disclose generative AI use in their games, although some efficiency gains from AI may not be declared [1, 2].
Developers have faced pushback for AI disclosures. Sega clarified its generative AI use in Crazy Taxi after criticism surfaced [1]. Many smaller indie and solo developers openly disclose AI use in backgrounds, visuals, or marketing materials. Some developers include disclaimers asking for player understanding, citing limited resources. A Kotaku report noted, "Reading some of these disclaimers, it’s clear that some smaller teams and solo devs are trying to claim that their lack of resources is a viable excuse for using generative AI." The report’s author added, "I almost get the sense from some of these warnings that they want me to feel bad for them and look the other way, just this once, and not mind the AI slop cover art, visuals, or textures" [3].
Valve updated its AI guidelines in 2024, widening permitted AI use but maintaining a requirement for developers to declare generative AI content in order to keep players informed [2]. Some earlier adopter games like Arc Raiders and Crimson Desert have recently reduced their use of AI or improved clarity around their AI disclosures [1, 2].
Players exploring Steam Next Fest demos may notice the prevalence of AI disclaimers. One user reported encountering generative AI notices in 10 of 16 featured games they checked [3].
The Steam Next Fest event continues through June 2026, providing an extensive showcase of upcoming games with varying degrees of AI integration [1, 2].
