Pop Mart International Group reopened its Pop Land theme park in China on April 30 after extensive renovations, bringing back the Labubu characters that helped make the attraction a draw for fans [1].
The partial reopening came as Pop Mart looks to expand by leaning more heavily on experiences to attract new customers and build its fan base [1]. The company has made its character-led business a core part of its growth strategy, and Pop Land is one of the clearest examples of that push [1].
Pop Land had been closed for renovation work before the April 30 reopening [1]. The company did not provide further details in the facts supplied on the scale of the changes or on any later phases of the park’s return [1].
The most recent concrete development is the park’s partial reopening, which took place on April 30 [1].
