Outlet malls in Japan are thriving by attracting more domestic shoppers, a shift that is helping offset a drop in Chinese tourists. [1]
Some mall operators are tailoring their tenants and attractions for local buyers, adding skateboarding-related offerings and pet-friendly stores to broaden the appeal beyond overseas visitors. [1]
The change comes as prospects for inbound travel to Japan this year remain uncertain, leaving retailers to lean more on home-market demand. [1]
Operators are now trying to keep that domestic traffic flowing by expanding the kinds of experiences on offer, with stores and leisure spaces aimed at shoppers who may not be coming for duty-free purchases alone. [1]
