KitchenAid launched its Artisan Plus tilt-head stand mixer on 2024-03-30, introducing the first major redesign of its stand mixer blueprint in more than 70 years. [1]
The new model comes in fresh color options, including Wild Blueberry and Sun-Dried Tomato, along with traditional satin-metallic Iron Ore Bronze and Oat finishes. [1]
KitchenAid said the Artisan Plus also adds a crinkle-finish textured coating that gives the mixer a matte appearance. [1]
The company has long marketed its stand mixers as durable, efficient and built to last, with proper care allowing them to serve for generations. [1]
KitchenAid said it announced the Artisan Plus on March 30, 2024, as part of the first major update to the line in more than 70 years. [1]