Hisense cut the prices of its UR9 RGB LED TVs significantly on release day, offering the 65-inch model for $1,999, the 75-inch for $2,999, and the 85-inch for $3,999 in the US market [1]. The price drops range from $1,500 to $2,000 off the original prices, depending on the size [1].
Before the cut, the 65-inch UR9 was priced at $3,500, making it more expensive than flagship OLED TVs from competitors LG and Samsung [1]. Samsung recently announced pricing for its high-end R95H RGB LED TV, positioning it $300 lower than Hisense's initial UR9 price [1].
Hisense and Samsung currently are the only companies offering 65-inch top-tier RGB LED TVs. TCL and LG also make RGB LED TVs but start at larger screen sizes and higher price points than Hisense and Samsung models [1].
Hisense’s large price cut on launch day is unusual in the TV industry, where price reductions generally occur months after release [1]. The UR9 model features bright, vibrant color performance powered by advanced RGB LED technology, now available at a more attractive price [1].
The price change comes immediately as the UR9 hits the market, putting pressure on rivals and offering consumers access to premium RGB LED TVs at lower costs. The company’s next pricing update or product launch timeline has not been announced.
