Bandcamp Friday is running again, with purchases made through Bandcamp's storefront sending 100 percent of proceeds to supporting artists. Bandcamp's coverage said, "if you buy something from the storefront today, 100 percent of the proceeds of your purchase go towards supporting artists." [1]
Bandcamp has run the promotion on and off since 2020. It began during the pandemic, when musicians were unable to make a living from live shows. [1]
The company has used the Friday-only format to steer more money to artists on the day of purchase, rather than taking a share of those sales. The promotion has become a recurring feature since its launch in 2020. [1]
Bandcamp's latest Friday sale is the next scheduled chance for buyers to direct all storefront proceeds to artists. [1]