Ulta Beauty is offering 20% off 160 brands through May 7 with promo code BOPIS20. The sale is timed around Mother’s Day, according to the company’s promotion details. [1]

The retailer also is pushing its mobile app. Customers who download the app and text "Beauty" to 95637 can get promo code APP15 for 15% off their next purchase. [1]

Ulta says the app includes GLAMlab virtual try-on tools, a Foundation Matcher, AI-powered skincare recommendations, membership rewards tracking and a barcode scanner. The company also says shoppers can earn 1 point for every $1 spent and return items within 30 days. [1]

In stores, Ulta locations may include a Benefit Cosmetics BrowBar and salon services such as brow shaping, hair styling and ear piercing. The retailer did not provide separate timing for those services in the promotion details. [1]

The BOPIS20 offer ends on May 7. [1]