Getty Images Holdings Inc said Sunday it reached a licensing deal with OpenAI to allow its image library to appear in the search and discovery features of ChatGPT [1, 2, 3, 4]. Getty's statement described the move as a key reversal for the firm, integrating its visual content into AI-driven platforms for the first time [1].
The financial terms of the agreement were not disclosed. It also remains unclear if Getty's images will be used to train future AI models developed by OpenAI [1, 2, 3, 4].
Getty's shares surged dramatically in U.S. trading Monday, rising between 90% and 200% in premarket or early session depending on the source. The stock closed up 90% at $1.15 per share in New York [1, 2, 3, 4]. Some reports noted a gain as high as about 200% during premarket trading while others cited a rise nearer 145% [1, 2, 3, 4].
Earlier in 2026, Getty's shares had fallen about 55% but rebounded sharply following the OpenAI deal news [2]. Market analysts said the licensing deal helps Getty position itself as a licensed content supplier for AI-native search platforms, shifting the narrative from content risk to potential revenue sources. Benchmark analyst Mark Zgutowicz said, "Net-net, the deal should help sentiment regarding content disintermediation risk" [2].
Getty has pursued AI-related strategies, including attempts to develop its own AI image generator and legal action against AI companies. In January 2023 it sued Stability AI alleging copyright infringement over AI-generated images [2, 3].
The company aims to leverage its visual content for the AI era while awaiting approval to buy Shutterstock in a $3.7 billion deal announced earlier this year [2]. In May, Getty reported first-quarter sales that missed expectations, adding some pressure ahead of the acquisition decision [2].
Getty’s next significant event will be the pending regulatory review of its proposed Shutterstock acquisition valued at $3.7 billion, which could shape its longer-term market positioning [2].
