LIV Golf said on Tuesday it has hired New York-based Ducera Partners LLC as its investment banking adviser as the league seeks new funding partnerships and a more stable financial structure. Saudi Arabia's Public Investment Fund has said it will end financial support at the end of the 2026 season, after backing the circuit with more than $5 billion. [1]
LIV CEO Scott O'Neil said the league is now focused on long-term financing. "This league has proven its value, and our focus now is on building the right financial foundation for the long term," he said. O'Neil added that Ducera brings "deep transaction experience and a track record of delivering in complex, high-stakes situations" and called it the right partner for the process. [1]
The league said it previously named a new board headed by Eugene Davis and Jon Zinman to help institutionalize the business, formalize its ownership structure and review strategic opportunities. LIV also said sponsors and partnerships have risen 40% a year, ticket sales have increased 130%, and its tournament broadcasts have reached 1 million households worldwide. [1]
Founded in 2021, LIV made its debut in June 2022 and has used guaranteed contracts to lure players from the PGA, including Dustin Johnson, Phil Mickelson, Jon Rahm and Bryson DeChambeau. [1]
The league now faces the end of PIF funding at the close of the 2026 season, leaving the advisory process and any new partnership talks as the next step in its search for fresh capital. [1]