Britain’s Competition Appeal Tribunal approved a collective proceedings order enabling consumer group Which? to represent nearly 40 million UK iCloud users in a £3 billion (about US$4 billion) lawsuit against Apple over its iCloud services as of June 2026 [1, 2, 3, 4, 5].
Which? filed the claim in November 2024, accusing Apple of abusing its dominant market position by restricting how certain files could be stored and tying iCloud to iOS devices. The group alleges Apple steered users toward its own cloud service and limited competition from third-party providers [1, 2, 3, 4, 5]. Which? CEO Anabel Hoult said, "Which? wants to make clear that no company, no matter how powerful, can get away with abusing its position" [1].
The collective lawsuit covers iCloud users from November 2018 through June 2026, the period during which the alleged abuses took place [1, 2, 3, 4, 5]. Which? estimates potential damages of around £3 billion, with individual users potentially receiving up to £77 if the claim is successful [1, 2, 3, 4, 5].
Apple has rejected the allegations, stating customers are not required to use iCloud and have third-party alternatives. The company said it will vigorously defend itself and plans to appeal the tribunal’s approval of the collective lawsuit [1, 2, 4, 5].
