Lin Yangduo, a former national canoeing athlete from Guangdong who is now a fitness coach, is promoting tourism and local products in Xinchang County, Zhejiang, with videos built around his physique and rural scenery. [1]
His clips show him flexing well-defined muscles while marketing local specialties such as persimmons and Longjing tea. One persimmon video drew more than 160,000 likes on Douyin and over 100,000 on Xiaohongshu. [1]
Lin teamed up with content creator He Geping in early 2025 to focus on rural content, and the pair now say their combined audience across short-video platforms tops 800,000 followers. Their work fits the “zhunong” trend, which uses Douyin and Xiaohongshu to sell rural life and farm products. [1]
He said Lin’s background helps the pitch. “He was an athlete, which gives him a naturally upright and positive image — he comes across as very reliable. I think that kind of temperament fits well with promoting rural hometown values,” He said. [1]
Lin, who is described as naturally shy, has become a visual draw for viewers interested in rural China. The attention has also sparked debate over how far physical appeal should be used in videos selling the countryside, and some similar accounts have faced restrictions or bans as authorities tighten scrutiny. [1]
The pair continue to post rural-focused videos and expand their reach on short-video platforms. [1]