Chinese wuxia and xianxia TV series including Who Rules the World, The Untamed, Word of Honor and Love Between Fairy and Devil have drawn enthusiastic international audiences, with social media reaction helping spread their reach beyond China. [1]

The hit shows are adapted from works by female web novelists, who accounted for about 60% of wuxia writers in a 2011 study. [1]

The genre’s recent rise traces in part to the New Mainland Wuxia movement, which emerged in the mid-2000s and grew on China’s internet literature platforms after they cut many of the barriers that had limited who could publish. [1]

Modern wuxia stories differ from the work of mid-20th century male masters. They often place psychologically layered women at the center of the action, with strong martial skills and more agency than the lovelorn or hysterical figures common in older tales. [1]

Characters such as Fuyao and Zhou Fei reflect that shift. They are written as warriors and leaders who stand alongside men rather than orbiting them, and the stories behind them have helped define the newer wave of Chinese fantasy drama for overseas viewers. [1]

The expansion of these dramas abroad also reflects a wider confidence in China’s global cultural standing, as online fiction and television continue to feed each other. The next test for the genre will come as more adaptations from internet literature reach screens and audiences outside China. [1]